Your church website is saying something—even if you haven’t updated it in a while.
It might be saying, “Welcome, we’re glad you’re here!” Or it might be saying, “We forgot we even had a website.”
Most people will check out your website before they visit your church. Not only that, but it will also impact their decision to visit or not.
A great church website strategy isn’t about having the fanciest site. It’s about having a site that communicates quickly and clearly and helps people take their next step—without getting lost, frustrated, or stuck reading outdated info from 2021.
Here’s how to make sure your website is saying what you actually want it to.
1. Make It Obvious Who You Are
When someone lands on your homepage, they should know within five seconds what your church is about.
If your site starts with a photo of a mountain and the words “Welcome Home”… that’s nice, but it doesn’t tell anyone who you are or what you do.
Say it clearly:
“We’re a small church in Goodyear that loves God, people, and good coffee.”
Simple. Human. Honest.
2. Put the Most Important Info Up Front
Here’s a quick test:
If someone wants to visit your church this Sunday, how many clicks does it take to find your service time and location?
If it’s more than one, fix that.
Your homepage should have:
- Service times
- Address and directions
- A “Plan Your Visit” or “I’m New” button
That’s what guests actually need. Everything else—sermon archives, photo galleries, blog posts—can come later.
3. Keep Your Content Up to Date
Old information makes a church look disconnected.
If your website is still advertising last year’s Christmas Eve service, people notice. (And yes, they will assume you’re closed.)
Set a reminder to review your site once a month. Check your calendar, staff list, and event pages. Even small updates show people you’re active and intentional.
4. Make It Easy on Mobile
Over 70% of people will visit your site from their phone. So if your text is tiny, your photos are huge, or your “plan a visit” button hides under a menu, that’s a problem.
Check your site on your own phone. If you can’t navigate it easily, neither can your visitors.
A clean, mobile-friendly layout makes your church look organized and approachable—two things every guest appreciates.
5. Let Your Personality Show
Your church website shouldn’t sound like a brochure. It should sound like you.
If your church is casual and friendly, write like you talk. If your church leans traditional, keep it simple and respectful. People aren’t looking for perfection—they’re looking for authenticity.
A website with heart and honesty will always beat one that’s polished but impersonal.
Final Thought
Your website is your church’s front door.
A thoughtful church website strategy helps that door stay open and welcoming all year long.
So keep it current and simple, and let it reflect who you really are. When your website is welcoming, informative, up-to-date and authentic, people will respond!
